There is no doubt that most Canadians have been bombarded with dating commercials from eHarmony promoting their ‘free communication weekend(s)’ or offering the ability to register for ‘free’ and message members for ‘free’ for a certain amount of time – again usually during the weekend that follows the commercial’s air time.
Well what do we have here? We have the word free. And I’m under the impression that if you pump the word free day after day, week after week and month after month, into the ears of single people that don’t have too much money to spend finding someone special or to date, you just might entice them to seek out and join free dating sites – hmmm, what a twist!
It’s obvious that eHarmony wants to take the lion share of people that go online to find other people to date and they know that free dating sites are a force to reckon with when it comes to growing their member base especially when free dating don’t cost a penny. The only problem is, the only real way to compete with free dating sites is to offer something that surpasses what free dating sites offer and that really can’t be done unless they offer something for free. Now what would paid dating site members want for free? Most likely the ability to message other members for free – which again leads us to the word ‘free’, the thought of ‘free’ and the most likely to a search for a free dating site.
This theory hasn’t been fully tested but I’m sure there is a percentage of members of paid sites like eHarmony who have been sitting in their living room, saw the commercial, heard the word free and asked themselves “I wonder if there are dating sites out there were you can sign up for free’ and found sites like FreeDateClub, PlentyOfFish or KissCafe.
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