NutriSystem began in 1971 as a franchised, physical-location outlet for weight loss. It grew to become the largest weight-loss program of its kind by the early 90s. Unfortunately, the company had to file for bankruptcy in early 1993. What saved the company was a new-found focus on direct-delivery foods. Eventually they simplified both their registration and order process, and closed their physical sites.
Hagan and Jankovic brought their unique perspective when they purchased NutriSystem at the turn of the century. Their approach was to introduce the products to the online market and re-establish customer awareness through heavy television-marketing campaigns. Additionally, the company aligned itself with some easily-recognized exercise programs, Pilates among them. Today, they also offer exercise equipment and are opening women’s fitness centers across the nation.
NutriSystem has always promoted the importance of a low calorie diet. For ease of use, they provide the limited 450 calorie food in ten-day bundles consisting of shakes and three low-calorie microwavable-meals. Their meals are based on the Food Guide Pyramid, and contain 60% carbohydrates, 20% protein and 20% fat. They believe there is only one bottom line when attempting to lose weight: to consume less calories than you burn.
There has traditionally been no on-going education provided to consumers with regard to food preparation after achieving one’s desired weight. Thus, many former clients regained the lost weight when cooking for themselves. NutriSystem is now addressing this situation. The company has purportedly updated their site to include a wealth of on-line support, counseling, and other information not previously available.
Past history aside, it is important to note that NutriSystem is making a concerted effort to turn things around. With the addition of on-line support, counseling and a long list of informational resources concerning not only food, but exercise, they are gaining ground. In fact, the easily accessible exercise programs and their alliances with exercise equipment companies, indicate NutriSystem may yet re-emerge as a leader in the weight-loss field. Customer reviews are improving, which demonstrates that NutriSystem is headed in the right direction. It is fair to say this is company appears to be moving ahead with more determinedness than ever before.





