Long Day Short Film Festival 2008
Dating Website Success? EHarmony?
Most dotcoms don’t arise from anything so touchy-feely as a desire to lower America’s divorce rate. But eHarmony is a singular Internet company – one that shows how many great business opportunities remain for those who can creatively apply technology to basic societal challenges.
This 7-year-old online matchmaking startup has revenues of almost $200 million annually, and is “very, very profitable,” according to its CEO Greg Waldorf, with whom I spent a fascinating lunch recently.
eHarmony was started by Dr. Neil Warren, a psychologist who, after counseling thousands of married couples, came to the less-than-earth-shaking conclusion that the single biggest factor that determines a marriage’s success is picking the right partner. And he thought of something he could do about it. So he started the company with that unconventional corporate purpose. He found a bunch of programmers and went to work.
So now, for $59 a month or $251 for a full year, members can take advantage of eHarmony’s sophisticated matching algorithms. The software analyzes your answers to 250 questions, which all members tackle when they join, to figure out who you might work well with. About 15,000 people submit their answers on an average day.
eHarmony CEO: New ads less lovey-dovey
But you won’t necessarily be matched with someone who answered the same way you did. eHarmony employs five Ph.D. researchers who are constantly tweaking the software based on their latest findings .They work with the couples and individuals and publish some of their research in scientific journals. The company hopes that its matches get people into the top quartile of marital satisfaction.
The software will recommend several potential matches for you. Members are typically in communication with five people at a time. They are guided into a “structured communication” with those people. The two of you start answering the same questions together, and looking at one another’s answers.
If one chooses to do so (typically the man, Waldorf says), you can get into direct contact and arrange to meet at Starbucks (Charts, Fortune 500) or some other neutral public place of the type eHarmony recommends.
At most other matchmaking services, the process depends much more on each member’s response to a photo – and user communication is mostly unsupervised e-mail.
If the goal is marriage, it seems to work. Now, Waldorf says, at least 50,000 couples have married as a result of using eHarmony. It’s becoming common for the company to get word of daughters being named “Harmony.” The business continues to grow partly because the stigma of online dating seems to have significantly abated for average Americans, Waldorf says.
The roots of eHarmony are serious and conservative. Dr. Warren worked closely with James Dobson’s Christian “Focus on the Family” radio and TV shows. Warren also published his books with Dobson’s publishing company until Dobson became highly active politically in 2004, when that relationship ended. But Waldorf says the service has always welcomed members from all religions – and is currently advertising its success helping a rabbi find a husband.
Says Waldorf: “I have lots of users who are not Christian, but I do think our site works really well for people who tend to be more spiritual, regardless of their faith.” Concord on spiritual values, he points out, is usually key to a successful marriage. Remember, this is a marriage, not a dating site.
Riding the social networks wave
Indeed, there has been controversy, and even an ongoing lawsuit, over eHarmony’s lack of services for gay users. Waldorf says down the road eHarmony could quite possibly expand into helping with such relationships. But it makes sense to me that success there could very well require different data and underlying matching algorithms.
As it is now, it’s a great business. Waldorf says by year-end the company will have $100 million in cash, and he is aiming for an IPO in the not-distant future. Paid subscribers are up 30 percent year over year, and revenue and profits, he says, roughly track that figure. Now the company has expanded into Canada, with the UK and China next. The challenge is that each national market requires an entire new set of sociological research to underpin the matching software.
This is an Internet company that has largely been driven by old media. TV advertising (featuring testimonials from wedded couples) has driven it this far. Consumer research shows that 24 percent of all Americans can identify what eHarmony does with no help. That’s the kind of brand that has staying power.
So now Waldorf, who was originally just a big investor and stepped into the CEO role 18 months ago, is setting his sights on a more wide-ranging set of services. “It’s a great business but with high acquisition costs, so how can I extend it into a self-propagating, highly-leveraged business model?” he asks.
He notes that by now the company has deep demographic data on about 16 million people who have passed through. “My long-term ambition,” he says, is to be the company that helps you with all the important relationships in your life.” He sees great opportunity, for example, in helping people better relate with their parents.
Software for soft stuff. It would be nice if there was more.
Success on eHarmony – Is it Possible?
Many people are joining each year testing their luck at online dating in hope to find that true love, and eHarmony has become a popular option to do this. Is it possible to succeed at finding that special someone using eHarmony? It may just be that anyone who has disasters or success alike just won’t tell if they’ve got either one.
It can be assumed that online dating is an easy opportunity to meet a wide variety of hopefuls looking for love. This is not a correct assumption and can make online dating misleading. eHarmony’s program itself can be difficult to become a member of. Screening processes are much more thorough then people are led to believe. Screening includes even the little details in your life, personal and business. Reasons for this is to help find you a match, and also see if you are a good candidate to be apart of their online dating scene since . eHarmony has a description that claims to not be judgemental , yet the screening process gives that impression with so much involvement into so many areas of your live.
The screening process while it may seem intrusive, is acting in you best interest. This process will invetiablity assist in weeding out those that are looking for the wrong thing, allieviating any misrepresentation and help to maintain a higher success rate for eHarmony on the actual match making.
Success on eHarmony?
Anything is possible if you apply yourself, the same principle can be applied to online dating. When you are registering with eHarmony ensure that you are honest and true to yourself since it will only serve you better in the end. You never want to start a relationship based on falsehoods. Creating a false profile is not what this service is intended for and will attract the wrong people which won’t lead you to your actual match.
Is Success Guaranteed on eHarmony?
Nothing is ever guaranteed. eHarmony is not in a position to guarentee something that not anyone can guarantee. eHarmony can’t know your wants unless the information that you provide is true to yourself and the profile you create. In the end what you think you want is not what you want, meaning you could find yourself not matched up with the “right”people, leaving you not feeling successful with eHarmony even though it has matched what you thought you wanted.
Relying on eHarmony 100% to find you that perfect match isn’t realistic. While they can be a great option to meet people, there can’t be an expectation that this is the only method. Opportunity to introduce you to people and get your confidence up to get you in the dating game is what eHarmony provides. Other than that it is up to you to make that first impression. eHarmony provides a stepping stone into the online dating scene and will help you discover what you truly want out of a relationship.
eHarmony For Dating Help?
eHarmony is a great resource for dating advice should you need any help trying to navigate this complicated dating world. It will give you the chance to see new perspectives on how you appear to others which will give you a new look at yourself. The only way to discover if there is success on eHarmony is to try it out. The possibility of success on eHarmony will depend on the amount of success you want to experience. The possibilities are endless if you just put yourself out there and give things a chance.
What are your best tips for weight loss success?
Everyone knows the keys to losing weight: Eat less and exercise more. Sounds simple enough, but in the context of real life and its demands, it can be anything but simple. So how do successful losers do it? To find out, WebMD asked experts across the country for their best diet tips.
Here’s what they said:
Best Diet Tip No. 1: Drink plenty of water or other calorie-free beverages.
People sometimes confuse thirst with hunger. So you can end up eating extra calories when an ice-cold glass of water is really what you need.
“If you don’t like plain water, try adding citrus or a splash of juice, or brew infused teas like mango or peach, which have lots of flavor but no calories,” says Cynthia Sass, RD, a spokeswoman for the American Dietetic Association.
Best Diet Tip No. 2: Think about what you can add to your diet, not what you should take away.
Start by focusing on getting the recommended 5-9 servings of fruits and vegetables each day.
“It sounds like a lot, but it is well worth it, because at the same time you are meeting your fiber goals and feeling more satisfied from the volume of food,” says chef Laura Pansiero, RD.
You’re also less likely to overeat because fruits and vegetables displace fat in the diet. And that’s not to mention the health benefits of fruits and vegetables. More than 200 studies have documented the disease-preventing qualities of phytochemicals found in produce, says Pansiero.
Her suggestion for getting more: Work vegetables into meals instead of just serving them as sides on a plate.
“I love to take seasonal vegetables and make stir-fries, frittatas, risotto, pilafs, soups, or layer on sandwiches,” Pansiero says. “It is so easy to buy a variety of vegetables and incorporate them into dishes.”
Best Diet Tip No. 3: Consider whether you’re really hungry.
Whenever you feel like eating, look for physical signs of hunger, suggests Michelle May, MD, author of Am I Really Hungry?
“Hunger is your body’s way of telling you that you need fuel, so when a craving doesn’t come from hunger, eating will never satisfy it,” she says.
When you’re done eating, you should feel better — not stuffed, bloated, or tired.
“Your stomach is only the size of your fist, so it takes just a handful of food to fill it comfortably,” says Mays.
Keeping your portions reasonable will help you get more in touch with your feelings of hunger and fullness.
Best Diet Tip No. 4: Be choosy about nighttime snacks.
Mindless eating occurs most frequently after dinner, when you finally sit down and relax.
“Sitting down with a bag of chips or cookies in front of the television is an example of eating amnesia, where you mindlessly eat without being hungry, but out of habit,” says American Dietetic Association spokesperson Malena Perdomo, RD.
Either close down the kitchen after a certain hour, or allow yourself a low-calorie snack, like a 100-calorie pack of cookies or a half-cup scoop of low-fat ice cream. Once you find that you’re usually satisfied with the low-cal snack, try a cup of zero-calorie tea, suggests Perdomo.
Best Diet Tip No. 5: Enjoy your favorite foods.
“I think putting your favorite foods off limits leads to weight gain because it triggers ‘rebound’ overeating,” says Sass.
Instead of cutting out your favorite foods altogether, be a slim shopper. Buy one fresh bakery cookie instead of a box, or a small portion of candy from the bulk bins instead of a whole bag.
“You can enjoy your favorite foods, but you must do so in moderation,” says Sass.
Best Diet Tip No. 6: Enjoy your treats away from home.
When you need a treat, Ellie Krieger, RD, host of Food Network’s Healthy Appetite, suggests taking a walk to your local ice cream parlor or planning a family outing.
“By making it into an adventure, you don’t have to worry about the temptation of having treats in the house, and it is a fun and pleasurable way to make it work when you are trying to lose weight,” says Krieger.
And for those times you just can’t get out? Krieger stocks her kitchen with fresh fruit, which she thinks can be every bit as delicious as any other dessert.
Best Diet Tip No. 7: Eat several mini-meals during the day.
If you eat fewer calories than you burn, you will lose weight. But when you’re hungry all the time, eating fewer calories can be challenging.
“Studies show people who eat 4-5 meals or snacks per day are better able to control their appetite and weight,” says obesity researcher Rebecca Reeves, DrPH, RD.
She recommends dividing your daily calories into smaller meals or snacks and enjoying as many of them as you can early in the day — dinner should be the last time you eat.
Best Diet Tip No. 8: Eat protein at every meal.
Protein is more satisfying than carbohydrates or fats, and thus may be the new secret weapon in weight control.
“Diets higher in protein [and] moderate in carbs, along with a lifestyle of regular exercise, have an excellent potential to help weight loss,” says University of Illinois protein researcher Donald Layman, PhD.
Getting enough protein helps preserve muscle mass and encourages fat burning while keeping you feeling full. So be sure to include healthy protein sources, like yogurt, cheese, nuts, or beans, at meals and snacks.
Best Diet Tip No. 9: Spice it up.
Add spices or chiles to your food for a flavor boost that can help you feel satisfied.
“Food that is loaded with flavor will stimulate your taste buds and be more satisfying so you won’t eat as much,” says Perdomo.
When you need something sweet, suck on a red-hot fireball candy for a long-lasting burst of sweetness with just a few calories.
Best Diet Tip No. 10: Stock your kitchen with healthy convenience foods.
Having ready-to-eat snacks and meals-in-minutes staples on hand sets you up for success. You’ll be less likely to hit the drive-through or call in a pizza order if you can make a healthy meal in 5 or 10 minutes.
Sass stocks her kitchen with:
94% fat-free microwave popcorn (20-25 calories per cup, and you can make it in two minutes or less)
Frozen vegetables
Bags of pre-washed greens
Canned diced tomatoes
Canned beans
Whole-grain wraps or pitas
Pre-cooked grilled chicken breasts
A few containers of pre-cooked brown rice
Within minutes, she can toss together a healthy medley.
Best Diet Tip No. 11: Order children’s portions at restaurants.
“When you are eating out, order a child’s pizza or a small sandwich as an easy way to trim calories and get your portions under control,” suggest Perdomo.
Another trick is to use smaller plates. This helps the portions look like more, and if your mind is satisfied, your stomach likely will be, too.
Best Diet Tip No. 12: Eat foods in season.
“If you don’t love certain fruits or vegetables, it could be because you ate them out of season when they have little taste or flavor,” says Pensiero. “When you eat seasonally, fruits and vegetables are more flavorful, at their best, and I promise you won’t be disappointed.”
At GiGi’s Trattoria, her restaurant in Rhinebeck, N.Y., she serves simple fruit desserts, like naturally sweet strawberries topped with aged balsamic vinegar, or low-fat yogurt or fresh berries in a compote.
Best Diet Tip No. 13: Swap a cup of pasta for a cup of vegetables.
Simply by eating less pasta or bread and more veggies, you could lose a dress or pants size in a year.
“You can save from 100-200 calories if you reduce the portion of starch on your plate and increase the amount of vegetables,” says Sass.
Best Diet Tip No. 14: Use non-food alternatives to cope with stress.
Sooner or later, you’re going to be faced with a stressful situation. Instead of turning to food for comfort, be prepared with some non-food tactics that work for you.
Sass suggests reading a few chapters in a novel, listening to music, writing in a journal, practicing meditative deep breathing, or looking at a photo album of loved ones.
Best Diet Tip No. 15: Be physically active.
Although it may seem counterintuitive, don’t use exercise either to punish yourself for eating or to “earn” the right to eat more.
“When you do, it sets up a negative thought pattern, which is why so many people say they hate to exercise,” says Mays.
Instead, focus on how great you feel, how much better you sleep and how much more energy you have when you exercise. Physical activity is good for you whether you are trying to lose weight or not, so keep it positive and build a lifelong habit.
Have any of you had success with Eharmony?
It can be hard finding all those eHarmony success stories, but we found one that we want to share with you now.
Christie and Dustin
Location: Raleigh, NC
Married: July 19th, 2009
I (Christie) had 2 days left on my eHarmony account and had decided not to renew at the time. I signed on to clear out all of my information and close matches I still had open.
That is when I saw Dustin’s message. His message captivated me and his profile was exactly the type of man I was looking for! I had been working at a hospital in Missouri at the time and he was working in Kansas. We were about 5 hours apart but decided to meet on the Plaza in Kansas City for our first date after much emailing and phone conversations.
Our first date was fantastic and we both knew on that day that we would eventually marry. Our values, passions, and goals in life were so compatible. We’re blissfully happy and have encouraged many people who were “thinking about trying eHarmony” to definitely go for it! Even if you’ve tried it before (as I had) you never know when the time might be right for you and the other person! Never give up and never settle!





